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Design Your Wordmark Logo in Minutes!

Design A Stunning logo that leaves an everlasting impression.

Text Logo Design Principles!

Today, it seems that wordmarks are becoming more and more popular as we move to an increasingly global, and saturated visual environment. Moreover, as we come to understand the visual texture of the letter forms themselves, text-based logos are seen, more and more, as symbols in and of themselves. Beyond that, the wordmark is also super-efficient. Without the symbol, you don’t need to worry about too much about the orientation of the logo (vertical or horizontal), or the proportion between the symbol and wordmark. Its just cleaner and less vulnerable to misuse. Of course, the symbol is arguably more compact (for an app thumbnail for example), but gone are the days where an icon alone will suffice in relating brand recognizability.

Wordmark logo design principles.

What Color?

Color is arguably a designers most important visual tool. It has always played a vital role in situating a brand identity amongst its competitors. Not only do colors evoke different emotions and appeal to various visual preferences, they are also culturally significant. That is, if you plan on launching your brand abroad at some point (and with an ever-expanding online environment, you’ll need to) you need to be cognizant of color symbolism in different countries.

Then there are color combinations. If you’re using multiple colors, you need to take note of how color combinations affect the overall meaning of your brand. They can enhance each other, ‘pop,’ or fight against each other. You also need to make sure that your logo will work in black and white. This is because in the future, you may want to embroider your logo on uniforms or merchandise, or have it cut out of aluminium for signage. Colors next to each other, without white dividing them, will be tricky to adapt in this way. You’ll need to give this some thought.

Text Logo Layout

Remember that if you do include a symbol in your identity, you’d need to consider both horizontal and vertical formats so that your logo will transition seamlessly between print and digital media; between landscape and portrait orientations and adaptive web design (from a desktop to a tablet and smartphone).

Text logo typography

Typography is another vital ingredient in any successful logo. The actual typeface that you use to form the basis of your logo is particularly important because the visual ‘shape’ of a letterform is extremely evocative. Consider the Victoria’s Secret logo. Would you say that the typeface is masculine or feminine? Natural or mechanical? Whimsical or tight? Modern or traditional? Have you ever wondered why so many luxury brands such as Vogue, Louis Vuitton, Gucci, American Swiss and Rolex use serif typefaces? Typically, the serif typeface is associated with technical excellence and attention to detail. This is because, at its peak popularity during the Industrial Revolution, it was an extremely difficult font family to reproduce, owing to the thick and thin contrasts in the letterform stems. Therefore, reproducing these classic serifs was considered a luxury – and so, only the top of the crop would be able to do so.

Another thing to consider is how your typeface will translate in a digital environment. We’re seeing a steady decline in serif typefaces, not only because it’s considered an ‘older’ font family, but also because the thinner serifs and stems don’t always translate well on pixel-based media such as screens. It is worthwhile to note that with advancements in display quality, from retina to 8K, this is less of a concern, but still something to keep in mind. Nevertheless, sans-serif typefaces are definitely a favorite in most corporate spheres. The question then becomes, do you want to follow the trend, or stand out?

There is also a trend in branding (and other typographic applications) to pair serif and sans-serif typefaces to create visual interest. For example, you may want a modern, clean, sans-serif typeface such as Roboto, but spice it up with a serif type, such as Baskerville, for the slogan.

What About The Symbol?

Today, it seems that wordmarks are becoming more and more popular as we move to an increasingly global, and saturated visual environment. Moreover, as we come to understand the visual texture of the letter forms themselves, text-based logos are seen, more and more, as symbols in and of themselves. Beyond that, the wordmark is also super-efficient. Without the symbol, you don’t need to worry about too much about the orientation of the logo (vertical or horizontal), or the proportion between the symbol and wordmark. Its just cleaner and less vulnerable to misuse. Of course, the symbol is arguably more compact (for an app thumbnail for example), but as we’ve established, gone are the days where an icon alone will suffice in relating brand recognizability.

Therefore, if you’re looking for practicality you do not need a symbol. Remember that if you do include a symbol in your identity, you’d need to consider both horizontal and vertical formats so that your logo will transition seamlessly between print and digital media; between landscape and portrait orientations and adaptive web design (from a desktop to a tablet and smartphone).

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